About ShopTap
Turning WhatsApp into Africa's
biggest sales channel
We build tools that help African businesses sell more, reply faster, and look more professional - all through the app their customers already use every day.
The problem
Millions of businesses sell on WhatsApp. Most do it manually.
Across Africa, small businesses rely on WhatsApp to take orders, answer questions, and close sales. But they do it all by hand - copying messages, repeating prices, losing track of orders, and missing customers when they're busy or asleep.
The result? Lost sales, slow replies, and burnt-out business owners doing the work of three people.
Our solution
An AI sales assistant that never sleeps
ShopTap gives every business an AI-powered chatbot, a public storefront, and a management dashboard. Your bot answers questions, shares products, takes orders, and collects payments - all through WhatsApp, 24 hours a day.
AI Chatbot
Replies instantly, handles FAQs, processes orders, and collects mobile money payments automatically.
Storefront
A beautiful public page for your products that you can share on social media and WhatsApp.
Dashboard
Track orders, revenue, customers, and bot performance from one clean interface.
What we believe
Built on principles that matter
Simplicity first
If it takes more than 5 minutes to set up, we haven't done our job. Every feature should feel effortless.
Built for Africa
We design for the realities of African business - mobile money, WhatsApp-first communication, and intermittent connectivity.
Value over features
We measure success by how much time and money we save our customers, not by how many features we ship.
Grow with you
From a solo seller doing 10 orders a week to a growing brand handling thousands - ShopTap scales with your business.
Who we serve
From market stalls to growing brands
ShopTap is used by food vendors, fashion sellers, beauty brands, solo entrepreneurs, and small retail businesses across Ghana and beyond. If you sell through WhatsApp, ShopTap was built for you.
Running your own business is hard enough. Scaling it shouldn't be. That's why we built ShopTap - to take the busywork off your plate so you can focus on what you do best.
LTLionel Tackie-Yarboi
Founder, ShopTap